360-degree digital marketing coverage including website development, collateral design, channel setup, digital marketing & reputation management.
Introduction
The company is a leading ‘Educational Platform’ helping over 6 million students learn math through a gamified platform while providing an easy-to-use interface for parents, teachers and school leaders to view real-time progress and provide individual attention. The platform also enables teachers to create assignments, tests, and curriculum that are aligned with the curriculum.
The Challenge
The client is a predominant player in the Americas, Australia and Africa market. With plans of India expansion, they needed a reliable and strategic digital marketing partner in India who can drive their everyday marketing activities and campaigns in India to bring-in students and schools on the platform.
- Building informative web portal for India: Build an informative website that aligns with the global brand guidelines and caters to the Indian audience
- Streamline & educate on gamification: Change the perception about gamified platforms and educate parents through targeted campaigns and videos
- Partners and sign up CBSE schools: Onboarding enough partner schools every month to meet the platform demand and increase active users
- Engage and increase retention rate: Engaging platform users through drip campaigns and goals on Autopilot and increasing daily usage of the platform