Website development, brand design, social media marketing, content development & reputation management of an IT staffing & solutions firm with global operations
Introduction
The client is a global IT staffing, consulting & solutions company working with enterprise companies across diverse verticals. They are a 6-year old, 500-employee strong company with a global presence in 4 countries. Their services include IT staffing, IT Consulting & IT Solutions in the space of Compliance, Cybersecurity & Digital Transformation.
The Challenge
The client is an expert IT service provider with experience in IT staffing & consulting. Their values and company vision was to be brought out in the marketing for which they needed a partner with prior experience in building their online presence. The major task, in this case, was to bring in marketing edge in the communication streams including decks, website design and build technical content needed to establish authority.
- Standout in a highly competitive market: Being in one of the most competitive spaces, they wanted to establish their brand and establish authority
- Kickstart their digital presence organically: Setup & start their digital presence organically through social media, content generation and distribution channels.
- Create valuable technical content regularly: Building technical content on a regular basis for the website and resources for the sales team consistently
- Response management had to be activated: Needed a channel to streamline the responses and engage users across different channels online
