Website design, SEO, Content Marketing, Paid Marketing & Reputation Management for a study abroad consulting company
Introduction
The client is a leader in providing exceptional student-oriented services, which has resulted in persistent word-of-mouth referrals. They help students achieve a global career by providing personalized services like a one-on-one consultation, career advice, exam preparation and placement assistance that empower students to make informed decisions and get placed in the right universities abroad.
The Challenge
The client had a thriving business that had facilitated and enrolled 1000s of students in universities across different parts of the world. Their main sources of conversions were through referrals and physical events. They wanted to enable digital channels to generate leads and brand awareness across India. Being in a competitive space, their brand needed an overall revamp and refresh to drive digital success.
- Improving conversion rates: Lead conversion rate from the website enquiries was not up to their expectations as the traffic audience were not channelised
- Bringing in More Leads: Generating leads for the business was a big challenge for the client due to competition in the market and brand awareness
- Maintaining brand reputation: Reputation management was a huge challenge and was one of the most important factors for businesses in this space
- Generating content consistently: Generating, managing and strategizing content consistently for social media was not possible due to resource limitations
- Increasing organic traffic: Driving organic search traffic was very hard and had to depend on paid campaigns for traffic generation
